Keynote Speakers


Dr. Cindy Heo

Associate professor of revenue management at Ecole hôtelière de Lausanne, Switzerland. She is a recipient of numerous research awards including EHL Researcher of the Year Award, Best Paper Award from APAC CHRIE conference and ICOT Young Scientist Award.

Her scholarly research focuses on the core strategic elements of revenue management, pricing and sharing economy. She has delivered custom executive education programs on revenue management in Asia, Middle East, and Europe.


Dr. Haragopal Parsa

He holds a PhD from Virginia Tech, an MS in Food Science, and an MSc in Genetics. He is an associate editor of the Journal of Hospitality and Tourism Research and a Fulbright Visiting Scholar (2005).

Dr. Parsa is the Barron Hilton Professor of Lodging Management. His research interests include corporate social responsibility, marketing and pricing strategies, and analysis of restaurant and food trends.



Dr. Zvi Schwartz

Professor in the Department of Hotel, Restaurant and Institutional Management in the Alfred Lerner College of Business and Economics at the University of Delaware.

His scholarly research and industry consulting focus on the core technical and strategic elements of the revenue management cycle.

Dr. Schwartz is a recipient of numerous research awards including three times ICHRIE’s best published paper of the year, and was awarded over $600,000 in research grants.



Peter Starks

Peter is the founder and CEO of REDglobal Learning, which touches over 9,000 hospitality students and 1,000 professionals a year in 40 counties and eight languages. With prior experience as a Regional VP for Marriott Europe, Senior Director of the United Nations Tourism Development Office, and Dean of the Hague Hotel School, he combines a studied and pragmatic approach to education, bringing real-world learning into the classroom. Peter holds a BS degree from the Cornell School of Hotel Administration, a MSc. in Human Resources Development, and an MBA in International Business, both from Webster University in Geneva, Switzerland. A USA national, he has resided in six countries, including seven years in Divonne-les-Bains, France.


Dr. Xuan (Lorna) Wang

Director of MSc International Hotel Management at University of Surrey, UK. She holds a PhD from Oxford Brookes University and her doctoral research investigated revenue management impacts on long-term customer relationship development.

Lorna serves on the editorial boards of a number of leading hospitality and tourism management, revenue management and the service industries journals. She is the recipient of Lord Forte Award and Millennium Scholarship from Institute of Hospitality. Her main research interests include revenue management, services marketing, key account management and brand reputation management.


Dr. Ian Yeoman

Associate Professor of Tourism Futures at Victoria University of Wellington (New Zealand) and the European Tourism Futures Institute (Netherlands). His specialist areas of research include scenario planning, futures and pricing.

He is the Editor of the Journal of Revenue and Pricing Management and co-editor of the Journal of Tourism Futures, author / editor of 18 books and numerous academic papers. Forthcoming books include: "The Future Past of Revenue Management" and "Food Tourism in Asia".

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